“Ama Jivika” a producer company providing financial services:

CPSW has 20 years of grassroots experience in implementation of different programs having major focus on livelihood and land& water management. To boost up this in a sustainable manner, the organization has moved towards microfinance services. Though it started microfinance program in the year 2002 but in professional sense the organization is involved in microfinance operation since 2006. It has promoted a good clientele base of about 1000 SHGs and 12000 families in some of the most backward areas. Hence, it proposes to expand it’s micro-finance operations with support of enterprise development and marketing the products.

Presently CPSW is undertaking its microfinance program in 06 branches located in 06 different districts and plan to expand it to 9 districts in future. All the operations are now owned by community through their own company called Ama Jivika.

As the incidence of poverty is high in rural areas, to alleviate rural poverty and unemployment, the growth of rural non-farm sector through diversion of workforce from agriculture is desirable. This is possible by way of effective measures like land reforms and spread of primary and secondary education. In a similar fashion, development of the non formal sector by integrating it into the mainstream economy and making this sector demand-induced, will generate adequate employment opportunities, ensuring sustainable livelihood to significant numbers. Through micro credit, non-farm activities like dairy farms, poultry units, food processing units, and small and micro enterprises are providing adequate additional income and employment to the marginalized sections of the society. Hence, micro-credit through SHGs is provided on a priority basis.

For financing of the farmers, producers SHGs strengthen and federations are formed and registered as cooperatives. To strengthen the federation, SHGs Mini Bank systems is developed and SHGs members and staffs are trained accordingly. Separate register and files along with new designed computer package will be introduced, basing on the requirement and the internal lending capacity of the SHGs and Federation outside loans will be mobilized and given as and when required. Gradually different products will be designed to create demand. The internal lending process of the SHGS and the federation will be strengthened.

The SHCs across villages will be organized into co-operatives and institutionalized. Its model byelaws are being drafted. The committee will be elected from the members of village committees.  Basing on the requirement and the operation area it is planned to promote another 50 nos. of new SHGs among the women. All these SHGs will be registered under as a self-help cooperative, and they will elect their president and secretary. Separate bank account will be opened with them.